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Welcome to Battle Born Athlete Co! Here we live and die by the motto once an athlete, always an athlete! Athlete is our identity and that identity frames the way we view ourselves, inspires our training, and ultimately shapes our performance. Battle Born Athletes are those who know they have been forged in adversity and have overcome. We are confident proven and capable both mentally and physically. It is our ambition to remain in a constant state of readiness for sport and life. It is just what athletes do.